A+ Content is free for KDP authors. You build it in KDP under Marketing, in A+ Content Manager, for books that are already published, and you do not need Amazon Brand Registry (that belongs to Seller Central, not KDP). It is created separately for each marketplace: Amazon.com, .ca, .co.uk, .de, .es, .fr, .it, .nl, .com.au, .com.br, .com.mx, .in and .co.jp. KDP says content that follows the guidelines appears within eight business days (KDP A+ Content help).
Rule 1
No prices, discounts or deals
The rule: KDP does not allow pricing, discounts or deal language in A+ Content. That covers a dollar figure, "on sale", "deal", "discount", "affordable" and anything that tells the shopper the book is cheap.
Why Amazon has it: Your price is set per marketplace and can change any day, but A+ is reviewed once and then stays. The live price already sits beside the Buy button, so a price inside A+ can only repeat it or contradict it.
Fiction: fails
A gripping island mystery, just $2.99 this week.
Fiction: passes
A gripping island mystery where every tide brings another question.
Non-fiction: fails
Fifty dinners for less than the price of one takeaway.
Non-fiction: passes
Fifty weeknight dinners built around everyday staples.
Show value through what the reader gets: the number of recipes, the length of the plan, the places and people in the story. The price itself belongs in KDP, where US ebooks priced from $2.99 to $12.99 earn a 70% royalty.
Rule 2
No buying language: "buy now", "add to cart", "order", "click"
The rule: Purchase-directing language is out. KDP gives "buy now" and "add to cart" as examples; "order your copy", "scroll up", "click" and "grab a copy" do the same job and fail for the same reason.
Why Amazon has it: A+ sits under Amazon's own Buy button. A line that tells the shopper to buy turns your module into an advert inside Amazon's interface, and it wastes the space: anyone reading A+ is deciding, not looking for instructions.
Fiction: fails
Scroll up and buy now to start the adventure.
Fiction: passes
Follow Elowen through an isolated landscape where every prediction brings another question.
Non-fiction: fails
Order your copy today and start tracking tonight.
Non-fiction: passes
Track food, sleep, and activity to spot patterns.
Copy borrowed from ads and from the end of a book description is the usual source of this. Finish each module on what the book gives the reader instead.
Rule 3
No "free" and no "bonus"
The rule: KDP lists "free" and "bonus" among the purchase-directing words A+ cannot use. That includes "free with Kindle Unlimited", "free printable" and "bonus chapter".
Why Amazon has it: Whether something costs nothing depends on the format and any promotion running, none of which A+ knows about. A free offer that ended last month becomes a false statement on your page.
Fiction: fails
Includes a FREE bonus short story!
Fiction: passes
The book closes with a short story set on the island ten years earlier.
Non-fiction: fails
Get a free printable meal planner with every copy.
Non-fiction: passes
Includes a printable meal planner and a weekly shopping list.
Story uses of the word are a different thing: "she breaks free of the island" is not price talk. The checker marks those amber instead of red, and you decide.
Rule 4
Nothing time-sensitive: "now", "new", "latest", holidays, Kindle Unlimited
The rule: Avoid time-sensitive language. KDP names "now", "new", "latest" and "on sale", references to holidays, and mentions of Kindle Unlimited.
Why Amazon has it: A+ Content carries no date and outlives every launch. A "new" book is a year old the following year, and a seasonal line reads oddly for eleven months. Kindle Unlimited is a programme you can enrol in and leave, so a mention of it can go out of date without you touching the module.
Fiction: fails
NEW from the author of the Tidewater mysteries, out now in Kindle Unlimited.
Fiction: passes
The third Tidewater mystery: a sealed lighthouse, a missing keeper, and a diary that knows too much.
Non-fiction: fails
The latest 2026 edition, the perfect Christmas gift for busy parents.
Non-fiction: passes
A practical cooking plan for parents who feed a family on weeknights.
A book set at Christmas or Halloween is a harder case. Describing the story is not the same as selling it as a seasonal buy, but the guideline asks you to avoid holiday references, so the checker flags each holiday name for you to look at. Keep the name only where the module needs it.
Rule 5
No customer reviews or star ratings
The rule: Customer reviews are not allowed in A+. KDP points authors to Author Central for review content instead.
Why Amazon has it: Reviews already have their own section on the same page. Quoting them in A+ repeats them, freezes a star rating that will keep moving, and puts unverifiable praise in your own voice.
Fiction: fails
Rated five stars by over 2,000 readers!
Fiction: passes
A slow-building literary mystery of salt air, shifting tides, and a diary that seems to know what comes next.
Non-fiction: fails
Readers say this book changed their lives.
Non-fiction: passes
Use simple, repeatable measures to record symptoms and establish a baseline.
Rule 6
Quotes: four at most, from known sources, attributed
The rule: You can quote, but only up to four quotes, only from well-known publications or public figures, and each one attributed.
Why Amazon has it: A line from a named newspaper or a public figure can be checked; a reader's comment cannot, so it counts as a review. The cap keeps the module about the book.
Fiction: fails
"I couldn't put it down!" said a reader on Goodreads.
Fiction: passes
"[The exact line, word for word]", [Publication name], [Month and year]
Non-fiction: fails
"Best diet book ever," says a happy customer.
Non-fiction: passes
"[The exact words]", [Full name], [The role that makes them a public figure]
Copy the quote word for word and keep a note of where it came from.
Rule 7
Awards from the last two years only, and no ranking claims
The rule: Awards older than two years are not allowed. Bestseller lines and "#1" describe a ranking that changes by the hour, which makes them time-sensitive in practice.
Why Amazon has it: An old award says little about the book in front of the shopper, and a rank is out of date before the module is approved. Our own A+ generator removes bestseller and "#1" lines for that reason.
Fiction: fails
From the #1 bestselling, award-winning author.
Fiction: passes
Winner of [the exact award name], [a year within the last two years].
Non-fiction: fails
The award-winning nutritionist's number one guide.
Non-fiction: passes
Written by a registered dietitian with fifteen years in clinical practice.
Credentials are not awards. A true, specific line about who wrote the book does more than a vague "award-winning".
Rule 8
Health and medical claims need substantiation
The rule: KDP's guidelines say health or medical claims need substantiation. In practice that means a diet, fitness or wellness book can say what it covers and how it approaches the subject, but not promise a medical outcome.
Why Amazon has it: A wrong health claim can hurt a reader. "Cures", "treats", "prevents", "heals" and "clinically proven" are the words that turn a description into a claim.
Non-fiction: fails
This clinically proven plan cures joint pain in seven days.
Non-fiction: passes
Explore how food and daily habits may influence inflammation-related symptoms.
Non-fiction: fails
Detox your body and prevent disease.
Non-fiction: passes
Learn what inflammation is and how it may relate to joint pain and brain fog.
Fiction is mostly safe here: a healer who "heals the kingdom" is story, not a claim. The checker marks these words amber for that reason.
Rule 9
No links, emails, phone numbers, addresses or QR codes
The rule: No phone numbers, addresses, email addresses, links or anything that sends the shopper off Amazon. QR codes are ruled out by name.
Why Amazon has it: A+ exists to help a shopper decide on Amazon. Contact details and web addresses pull them away from the page they are on, and Amazon does not allow its product pages to be used for that.
Fiction: fails
Join my newsletter at www.example.com for a free prequel.
Fiction: passes
The story begins on the western cliffs, where the tide gives up a diary.
Non-fiction: fails
Scan the QR code to download the workbook.
Non-fiction: passes
Each chapter ends with a one-page worksheet.
Put your website and newsletter inside the book, in the front or back matter, where readers who finish it will see them.
Rule 10
Comparisons only with your own books
The rule: No comparisons except with your own books. KDP's Comparison Chart module exists for exactly this: up to five of your ASINs side by side.
Why Amazon has it: Comparing yourself with another author borrows their name to sell your book, and "better than every other book" is a claim nobody can check. Pointing to your own series is allowed.
Fiction: fails
For fans of [famous author], only better.
Fiction: passes
Book two of the Tidewater mysteries. Start with The Island Before.
Non-fiction: fails
Better than every other keto book on the market.
Non-fiction: passes
Pairs with the companion workbook in the same series.
Rule 11
No guarantees
The rule: Guarantees are not allowed: no "guaranteed results", no "money back", no "risk-free".
Why Amazon has it: Amazon handles returns, so a money-back promise is not yours to make on its page, and a guaranteed result is a claim no one can check from the listing.
Fiction: fails
Guaranteed to keep you up all night!
Fiction: passes
A mystery shaped by the tide, the island, and what may still be to come.
Non-fiction: fails
Lose ten pounds or your money back.
Non-fiction: passes
Over six weeks, build a baseline, notice personal triggers, and make manageable changes you can track.
Rule 12
Nothing that looks like Amazon
The rule: Designs that mimic Amazon are not allowed: no badges, buttons or labels made to look like Amazon's own.
Why Amazon has it: A shopper should always be able to tell your content from Amazon's. A drawn "Add to Cart" button, a homemade "Amazon's Choice" badge or a row of review stars inside an image all blur that line.
Image: fails
A banner image with an orange button reading "Add to Cart" in one corner.
Image: passes
A banner that is a picture from the book, with the headline set in the module's own text field.
Rule 13
House style: numbers, punctuation, capitals and emphasis
The rule: Spell out numbers under ten, keep punctuation consistent and use the serial comma, avoid all-caps strings, and use bold or italics only for headings or a few select words.
Why Amazon has it: These catch careful authors whose copy is otherwise fine. Capitals read as shouting and are harder to scan on a phone, and the serial comma (the one before "and" in a list of three or more) is simply the style Amazon asks for.
Fiction: fails
YOU WILL NEVER LOOK AT THE SEA THE SAME WAY.
Fiction: passes
The sea gives up a diary. The island keeps its secrets.
Non-fiction: fails
A 7 day reset with 4 meal plans, a shopping list and 50 recipes.
Non-fiction: passes
A seven-day reset with four meal plans, a shopping list, and 50 recipes.
Numbers of ten and above can stay as digits. Acronyms such as ADHD or NASA are not shouting, and the checker leaves them alone.
Rule 14
Alt text, unique content, one logo, the right language
The rule: Every image needs alt text. Images and text must be unique to A+, not copies of what is already in the product gallery. One logo at most. Content must be in the marketplace's language.
Why Amazon has it: Alt text is what a screen reader says in place of the picture. For a book, "unique" mostly means not reusing the cover as a module image, since the cover already leads the page. The Amazon.de version of your module should be in German.
Alt text: fails
image1.jpg
Alt text: passes
Elowen reaches for a leather book among rocks as the tide rises.
Translated books need translated A+ as well: one set of modules per marketplace.