Free tool · Runs in your browser · Nothing is sent anywhere

Free KDP A+ Content Checker: Test Your Text Against the Rules

A+ Content is the section of images and text lower down an Amazon book page, and KDP reviews every module before it appears. Most rejections come from a short list of words and habits: a price, a "buy now", a "free", a "new release", a star rating, a website, a health promise. Paste your module text below and the checker marks each one in place, tells you which rule it breaks and suggests a fix. Under the checker is a plain-English guide to every A+ Content guideline, with a bad line and a good line for fiction and non-fiction.

Written by Sam May, Founder of Inkfluence AI | | KDP rules checked 10 October 2026

Amazon, Kindle, KDP and A+ are trademarks of Amazon.com, Inc. or its affiliates. Inkfluence AI is an independent tool and is not affiliated with or endorsed by Amazon.

What do the KDP A+ Content guidelines rule out?

No prices, discounts or buying language ("buy now", "add to cart", "affordable", "free", "bonus"). No customer reviews. No time-sensitive words ("now", "new", "latest", "on sale"), holiday references or Kindle Unlimited mentions. No links, emails, phone numbers, addresses or QR codes, no guarantees, and no comparisons except with your own books. At most four quotes, from well-known publications or public figures, attributed. No awards older than two years. Health claims need substantiation. Spell out numbers under ten, use serial commas, avoid all capitals, and give every image alt text. The full list is on KDP's A+ Content guidelines page.

Check your A+ Content text

Paste the headline and body of each module, one after another. Red marks break a rule and should go. Amber marks depend on context: a word that is fine in a story but not in a sales line, a claim you need to be able to back up, or a list that may want a serial comma. Matching is whole-word only, so "newspaper", "freedom" and "Nowhere" are not flagged.

The checker is a pattern match against KDP's published guidelines as of 10 October 2026, not Amazon's own review. A clean result means none of the common problems were found; a reviewer still reads the whole module, and images are checked separately.

What the checker looks for

Each check maps to a line in KDP's guidelines or to the style rules on the same page. Where a word has an innocent use in a story, the checker looks at the words around it before deciding between red and amber.

Check Examples it catches Mark
Prices and deals$2.99, price, discount, deal, on sale, affordable, bargain, 50% offRed
Buying languagebuy, buy now, add to cart, order your copy, pre-order, scroll up, clickRed
Free and bonusfree, bonus, freebie, complimentary, giveaway (not "gluten-free" or "break free")Red, amber in a story
Time-sensitivenow, new, latest, today, limited time, Kindle Unlimited, perfect gift, Black FridayRed
Holidays and datesChristmas, Halloween, Easter, a current year such as 2026Amber
Reviews and ratingsreview, rated, five stars, 4.5 stars, Goodreads, testimonialRed
Ranks and awardsbestseller, #1, number one, award-winning, prize, finalistAmber
QuotesAny quotation of three words or more; the fifth and later quotesAmber, red after four
Guaranteesguaranteed, money back, risk-freeRed
Links and contactweb addresses, emails, phone numbers, @handles, QR code, newsletter, sign upRed
Comparisonsfor fans of, if you loved, better than, in the vein ofAmber
Amazon look-alikesAmazon's Choice, Look Inside, add to list, customers also boughtRed
Health claimscure, treat, heal, prevent, clinically proven, detox (not "trick-or-treat")Amber: needs substantiation
Numbers under ten"3 strangers" becomes "three strangers" (not 6 x 9, 3.5, $2.99 or 9am)Red, fixed for you
All capitalsWords of four or more capital letters (acronyms such as ADHD are left alone)Red, fixed for you
Repeated words"the the" (not "had had")Amber, fixed for you
Serial comma"Mia, Pepper and the ghost" wants "Mia, Pepper, and the ghost"Amber

The word lists match the ones our A+ Content generator enforces, plus the context checks above. For the rest of the listing, the book description generator writes the blurb above A+, and our KDP SEO guide covers the title, subtitle and keywords that bring shoppers to it.

What copy that passes looks like

These modules come from a real A+ pack Inkfluence made from a business book, 7 Frameworks Every Founder Needs. The text beside each image is exactly what the generator wrote. Paste all five headlines, bodies and alt text lines into the checker above and it finds nothing to mark. Each one describes something in the book (a method, a worksheet, the reader it is for) and none of them tries to sell.

A spiral notebook of handwritten interview notes with several phrases circled in blue ink lies beside a customer persona card with a silhouette and a circled section, with a pen, a laptop and a mug on a dark desk

Three Images & Text tile · 7 Frameworks Every Founder Needs (business)

Find the customer problem that matters

Use customer personas and interview notes to focus on a specific group of people and the outcome they care about most.

Why it passes: it names the tools the reader works with, and promises no result.

A hand in a suit sleeve sketches a diagram on white paper: a box with a gear, an arrow to a person icon, and lines out to circles holding a star, a shield and a leaf

Three Images & Text tile · 7 Frameworks Every Founder Needs

Make your value proposition clear

Connect a product feature to a measurable customer benefit, then test whether that promise fits your business.

Why it passes: it describes a method the book teaches, not an outcome the book guarantees.

One hand holds a pen over a printed worksheet of tables, bar charts and a pie chart while the other taps a calculator on a dark desk

Three Images & Text tile · 7 Frameworks Every Founder Needs

Keep growth grounded in the numbers

Consider customer acquisition cost, lifetime value, and feature development costs when choosing what to emphasize and where to focus.

Why it passes: a money topic with no income figure or profit promise, and the list carries its serial comma.

A wide desk with a laptop, a mug, a notebook sketched with a rising bar chart and arrow, a pen, and a sheet showing a four-step customer journey of person, search, cart and heart icons above coloured cards, with a small white device and a pen pot at the far end

Image & Light Text Overlay banner · 7 Frameworks Every Founder Needs

For founders who want to grow sustainably

A practical guide for aspiring and early-stage founders. Its clear frameworks help you make focused business decisions, test your ideas, and build toward growth while protecting your wellbeing.

Why it passes: it says who the book is for by describing the reader, not by naming another author or book.

A complete A+ pack laid out on one sheet: a header photo of a man in glasses writing in a notebook beside a hand-drawn value proposition map, sticky notes and a laptop, the three square images of interview notes, a feature-to-benefit sketch and a worksheet beside a calculator, and the banner of the desk with a growth sketch and a customer journey sheet

The whole pack · 7 Frameworks Every Founder Needs

Seven frameworks for building a business that lasts

Turn early-stage ideas into practical decisions for sustainable growth. Work through frameworks for understanding customers, shaping your offer, and growing while keeping your resources and wellbeing in view.

Business and money books have their own version of the health-book trap: income promises. "Turn early-stage ideas into practical decisions" describes what the reader does with the book; "double your revenue in ninety days" would read as a guarantee. "Seven" is spelled out in the headline, and the list in the body carries its serial comma.

One honest note: the checker is not always this quiet. Run the full pack for the Mia picture book on the A+ Content examples page through it and it marks "Halloween" amber five times, because the story takes place on Halloween night. Describing the plot is not seasonal selling, but you decide whether to keep the word.

More packs by genre are on the A+ Content examples page, and the exact pixel sizes for each module are on the A+ Content sizes page.

The A+ Content guidelines, rule by rule

A+ Content is free for KDP authors. You build it in KDP under Marketing, in A+ Content Manager, for books that are already published, and you do not need Amazon Brand Registry (that belongs to Seller Central, not KDP). It is created separately for each marketplace: Amazon.com, .ca, .co.uk, .de, .es, .fr, .it, .nl, .com.au, .com.br, .com.mx, .in and .co.jp. KDP says content that follows the guidelines appears within eight business days (KDP A+ Content help).

The rules below are from KDP's A+ Content guidelines, read on 10 October 2026. For each: the rule, why Amazon has it (our reading, since KDP rarely explains), and a failing line next to a passing one. Several of the passing lines are real copy from Inkfluence packs for a literary mystery and a health guide, both shown in full on the A+ Content generator page.

Rule 1

No prices, discounts or deals

The rule: KDP does not allow pricing, discounts or deal language in A+ Content. That covers a dollar figure, "on sale", "deal", "discount", "affordable" and anything that tells the shopper the book is cheap.

Why Amazon has it: Your price is set per marketplace and can change any day, but A+ is reviewed once and then stays. The live price already sits beside the Buy button, so a price inside A+ can only repeat it or contradict it.

Fiction: fails

A gripping island mystery, just $2.99 this week.

Fiction: passes

A gripping island mystery where every tide brings another question.

Non-fiction: fails

Fifty dinners for less than the price of one takeaway.

Non-fiction: passes

Fifty weeknight dinners built around everyday staples.

Show value through what the reader gets: the number of recipes, the length of the plan, the places and people in the story. The price itself belongs in KDP, where US ebooks priced from $2.99 to $12.99 earn a 70% royalty.

Rule 2

No buying language: "buy now", "add to cart", "order", "click"

The rule: Purchase-directing language is out. KDP gives "buy now" and "add to cart" as examples; "order your copy", "scroll up", "click" and "grab a copy" do the same job and fail for the same reason.

Why Amazon has it: A+ sits under Amazon's own Buy button. A line that tells the shopper to buy turns your module into an advert inside Amazon's interface, and it wastes the space: anyone reading A+ is deciding, not looking for instructions.

Fiction: fails

Scroll up and buy now to start the adventure.

Fiction: passes

Follow Elowen through an isolated landscape where every prediction brings another question.

Non-fiction: fails

Order your copy today and start tracking tonight.

Non-fiction: passes

Track food, sleep, and activity to spot patterns.

Copy borrowed from ads and from the end of a book description is the usual source of this. Finish each module on what the book gives the reader instead.

Rule 3

No "free" and no "bonus"

The rule: KDP lists "free" and "bonus" among the purchase-directing words A+ cannot use. That includes "free with Kindle Unlimited", "free printable" and "bonus chapter".

Why Amazon has it: Whether something costs nothing depends on the format and any promotion running, none of which A+ knows about. A free offer that ended last month becomes a false statement on your page.

Fiction: fails

Includes a FREE bonus short story!

Fiction: passes

The book closes with a short story set on the island ten years earlier.

Non-fiction: fails

Get a free printable meal planner with every copy.

Non-fiction: passes

Includes a printable meal planner and a weekly shopping list.

Story uses of the word are a different thing: "she breaks free of the island" is not price talk. The checker marks those amber instead of red, and you decide.

Rule 4

Nothing time-sensitive: "now", "new", "latest", holidays, Kindle Unlimited

The rule: Avoid time-sensitive language. KDP names "now", "new", "latest" and "on sale", references to holidays, and mentions of Kindle Unlimited.

Why Amazon has it: A+ Content carries no date and outlives every launch. A "new" book is a year old the following year, and a seasonal line reads oddly for eleven months. Kindle Unlimited is a programme you can enrol in and leave, so a mention of it can go out of date without you touching the module.

Fiction: fails

NEW from the author of the Tidewater mysteries, out now in Kindle Unlimited.

Fiction: passes

The third Tidewater mystery: a sealed lighthouse, a missing keeper, and a diary that knows too much.

Non-fiction: fails

The latest 2026 edition, the perfect Christmas gift for busy parents.

Non-fiction: passes

A practical cooking plan for parents who feed a family on weeknights.

A book set at Christmas or Halloween is a harder case. Describing the story is not the same as selling it as a seasonal buy, but the guideline asks you to avoid holiday references, so the checker flags each holiday name for you to look at. Keep the name only where the module needs it.

Rule 5

No customer reviews or star ratings

The rule: Customer reviews are not allowed in A+. KDP points authors to Author Central for review content instead.

Why Amazon has it: Reviews already have their own section on the same page. Quoting them in A+ repeats them, freezes a star rating that will keep moving, and puts unverifiable praise in your own voice.

Fiction: fails

Rated five stars by over 2,000 readers!

Fiction: passes

A slow-building literary mystery of salt air, shifting tides, and a diary that seems to know what comes next.

Non-fiction: fails

Readers say this book changed their lives.

Non-fiction: passes

Use simple, repeatable measures to record symptoms and establish a baseline.

Rule 6

Quotes: four at most, from known sources, attributed

The rule: You can quote, but only up to four quotes, only from well-known publications or public figures, and each one attributed.

Why Amazon has it: A line from a named newspaper or a public figure can be checked; a reader's comment cannot, so it counts as a review. The cap keeps the module about the book.

Fiction: fails

"I couldn't put it down!" said a reader on Goodreads.

Fiction: passes

"[The exact line, word for word]", [Publication name], [Month and year]

Non-fiction: fails

"Best diet book ever," says a happy customer.

Non-fiction: passes

"[The exact words]", [Full name], [The role that makes them a public figure]

Copy the quote word for word and keep a note of where it came from.

Rule 7

Awards from the last two years only, and no ranking claims

The rule: Awards older than two years are not allowed. Bestseller lines and "#1" describe a ranking that changes by the hour, which makes them time-sensitive in practice.

Why Amazon has it: An old award says little about the book in front of the shopper, and a rank is out of date before the module is approved. Our own A+ generator removes bestseller and "#1" lines for that reason.

Fiction: fails

From the #1 bestselling, award-winning author.

Fiction: passes

Winner of [the exact award name], [a year within the last two years].

Non-fiction: fails

The award-winning nutritionist's number one guide.

Non-fiction: passes

Written by a registered dietitian with fifteen years in clinical practice.

Credentials are not awards. A true, specific line about who wrote the book does more than a vague "award-winning".

Rule 8

Health and medical claims need substantiation

The rule: KDP's guidelines say health or medical claims need substantiation. In practice that means a diet, fitness or wellness book can say what it covers and how it approaches the subject, but not promise a medical outcome.

Why Amazon has it: A wrong health claim can hurt a reader. "Cures", "treats", "prevents", "heals" and "clinically proven" are the words that turn a description into a claim.

Non-fiction: fails

This clinically proven plan cures joint pain in seven days.

Non-fiction: passes

Explore how food and daily habits may influence inflammation-related symptoms.

Non-fiction: fails

Detox your body and prevent disease.

Non-fiction: passes

Learn what inflammation is and how it may relate to joint pain and brain fog.

Fiction is mostly safe here: a healer who "heals the kingdom" is story, not a claim. The checker marks these words amber for that reason.

Rule 9

No links, emails, phone numbers, addresses or QR codes

The rule: No phone numbers, addresses, email addresses, links or anything that sends the shopper off Amazon. QR codes are ruled out by name.

Why Amazon has it: A+ exists to help a shopper decide on Amazon. Contact details and web addresses pull them away from the page they are on, and Amazon does not allow its product pages to be used for that.

Fiction: fails

Join my newsletter at www.example.com for a free prequel.

Fiction: passes

The story begins on the western cliffs, where the tide gives up a diary.

Non-fiction: fails

Scan the QR code to download the workbook.

Non-fiction: passes

Each chapter ends with a one-page worksheet.

Put your website and newsletter inside the book, in the front or back matter, where readers who finish it will see them.

Rule 10

Comparisons only with your own books

The rule: No comparisons except with your own books. KDP's Comparison Chart module exists for exactly this: up to five of your ASINs side by side.

Why Amazon has it: Comparing yourself with another author borrows their name to sell your book, and "better than every other book" is a claim nobody can check. Pointing to your own series is allowed.

Fiction: fails

For fans of [famous author], only better.

Fiction: passes

Book two of the Tidewater mysteries. Start with The Island Before.

Non-fiction: fails

Better than every other keto book on the market.

Non-fiction: passes

Pairs with the companion workbook in the same series.

Rule 11

No guarantees

The rule: Guarantees are not allowed: no "guaranteed results", no "money back", no "risk-free".

Why Amazon has it: Amazon handles returns, so a money-back promise is not yours to make on its page, and a guaranteed result is a claim no one can check from the listing.

Fiction: fails

Guaranteed to keep you up all night!

Fiction: passes

A mystery shaped by the tide, the island, and what may still be to come.

Non-fiction: fails

Lose ten pounds or your money back.

Non-fiction: passes

Over six weeks, build a baseline, notice personal triggers, and make manageable changes you can track.

Rule 12

Nothing that looks like Amazon

The rule: Designs that mimic Amazon are not allowed: no badges, buttons or labels made to look like Amazon's own.

Why Amazon has it: A shopper should always be able to tell your content from Amazon's. A drawn "Add to Cart" button, a homemade "Amazon's Choice" badge or a row of review stars inside an image all blur that line.

Image: fails

A banner image with an orange button reading "Add to Cart" in one corner.

Image: passes

A banner that is a picture from the book, with the headline set in the module's own text field.

Rule 13

House style: numbers, punctuation, capitals and emphasis

The rule: Spell out numbers under ten, keep punctuation consistent and use the serial comma, avoid all-caps strings, and use bold or italics only for headings or a few select words.

Why Amazon has it: These catch careful authors whose copy is otherwise fine. Capitals read as shouting and are harder to scan on a phone, and the serial comma (the one before "and" in a list of three or more) is simply the style Amazon asks for.

Fiction: fails

YOU WILL NEVER LOOK AT THE SEA THE SAME WAY.

Fiction: passes

The sea gives up a diary. The island keeps its secrets.

Non-fiction: fails

A 7 day reset with 4 meal plans, a shopping list and 50 recipes.

Non-fiction: passes

A seven-day reset with four meal plans, a shopping list, and 50 recipes.

Numbers of ten and above can stay as digits. Acronyms such as ADHD or NASA are not shouting, and the checker leaves them alone.

Rule 14

Alt text, unique content, one logo, the right language

The rule: Every image needs alt text. Images and text must be unique to A+, not copies of what is already in the product gallery. One logo at most. Content must be in the marketplace's language.

Why Amazon has it: Alt text is what a screen reader says in place of the picture. For a book, "unique" mostly means not reusing the cover as a module image, since the cover already leads the page. The Amazon.de version of your module should be in German.

Alt text: fails

image1.jpg

Alt text: passes

Elowen reaches for a leather book among rocks as the tide rises.

Translated books need translated A+ as well: one set of modules per marketplace.

The image rules, in one list

The checker reads text only, so check your images by hand. From KDP's module page and the guidelines:

  • JPG or PNG files only, and no animated GIFs.
  • Under 2 MB per image. KDP's module page says 3 MB and its guidelines page says 2 MB, so stay under 2 MB and both are satisfied.
  • RGB colour. CMYK files, which print tools often export, are not supported.
  • At least 72 dpi, and nothing blurry, stretched or watermarked.
  • Readable on a phone. Small words drawn inside an image are the most common way to fail this.
  • Up to five modules per layout, chosen from the module types KDP offers.

For the size of each module, from the 970 x 600 header to the 300 x 300 tiles, see the KDP A+ Content sizes cheat sheet. A cover-matched set of images also needs a cover worth matching; the AI book cover generator and our book cover design guide cover that step.

No book yet? A+ only exists for published books, so the book comes first. Inkfluence writes full-length fiction and non-fiction, picture books, coloring books and workbooks, then builds the whole Amazon listing kit from the finished manuscript. Start your book.

Why A+ Content gets rejected: the common patterns

The same mistakes come up again and again in what authors share about rejected modules. Each costs another round of review, and with approval taking up to eight business days, two rounds can eat a launch fortnight.

The recycled blurb

The book description or an ad gets pasted in, including its last line: a call to buy, a price or Kindle Unlimited. One closing sentence breaks two rules.

The launch-week banner

A module made in launch week says "new release" or "out now", or ties the book to a holiday. A month later it is no longer true.

The review wall

A tile of star ratings or reader quotes, often a screenshot. That is customer reviews in A+, and the small words in the screenshot are unreadable on a phone as well.

The wellness promise

A diet, fitness or self-help book says it cures, reverses or prevents a condition. Unless the claim can be substantiated, describe what the book covers instead.

The old award

An award from years ago, often for an earlier book, carried into every new listing. Awards older than two years are out.

The website footer

An author website, a newsletter line or a QR code at the bottom of a banner image. Any of these sends shoppers off Amazon.

The "for fans of" line

A comparison with a famous author or title. Only comparisons with your own books are allowed.

The print file

An image exported from a print layout in CMYK, at a large file size, or as a blurry upscale of the cover. These fail on the file rules before anyone reads the words.

The pattern behind most of them: copy written to sell somewhere else (an ad, a social post, a launch email) gets reused in A+, which is closer to a back cover than an advert. If you are writing the rest of the listing at the same time, keep the selling lines in your launch plan and your ads, and keep A+ to the book itself. Our guide to selling ebooks on Amazon covers where each kind of copy belongs.

Rules that bite hardest by type of book

Novels and series. Fiction trips the time and comparison rules most: "new from", "out now", "for fans of". Point to your own series instead, and use the Comparison Chart module to set up to five of your books side by side. The series writer and how to sell romance novels pages cover building a series worth comparing.

Picture books and children's books. Often bought as presents, so the gift line creeps in: "the perfect birthday gift", "a stocking stuffer". Describe the story and who it is for instead. See how to sell children's books and the picture book maker.

Coloring books. Watch for "50 FREE bonus pages", gift wording, and line art shrunk until it is unreadable on a phone. More in how to sell coloring books and the coloring book generator.

Workbooks, journals and planners. The traps are "free printables", "download the bonus worksheets" and results promises. Say what is on the pages. See how to sell workbooks and the workbook generator.

Health, diet, fitness and self-help. Describe the approach and the contents, use "explore", "learn" and "may", and keep outcomes out unless you can substantiate them. In business and money books, income promises read like guarantees.

Translated editions. Each marketplace needs its own A+, in its language. If you publish in several languages with the book translator, translate the module text too.

How Inkfluence's A+ generator applies these rules for you

If you would rather start from copy that already passes, Inkfluence makes the whole A+ pack from your finished book. On the Publish page, step 7 of the Amazon listing kit is "Make my A+ Content". In about a minute it:

  • writes the text for three modules every book can use (Standard Image Header with Text, Standard Three Images & Text, and Standard Image & Light Text Overlay) from your book's own people, places and ideas;
  • keeps to the rules on this page as it writes: prices, buying words, reviews, time-sensitive words and links are rewritten out, bestseller claims and guarantees are left out, numbers under ten are spelled out, and capitals are lowered;
  • checks every line again afterwards against a list much like this checker's, and removes any sentence that still breaks a rule;
  • writes alt text for every image;
  • makes five images in the style of your cover, with no writing inside them (so nothing is unreadable on a phone), exported at the recommended sizes: 1940 x 1200 for the header, 600 x 600 for the three squares and 1940 x 600 for the banner, as RGB JPEG files well under 2 MB;
  • gives you copy buttons, single downloads, and one download with every image plus a text file saying where each piece goes. "Make it again" gives a fresh set.

With several books, it also builds a comparison chart: cover tiles at 300 x 600 with titles and one-line summaries (you add each ASIN in KDP). Because it works from the manuscript, the pack is ready before your book is live. The rest of the listing kit sits alongside: description, seven keywords, categories, price guidance and the AI disclosure note.

When KDP's own AI tool or a designer makes more sense

KDP has its own help for this. Some A+ modules carry an "AI Ready" badge, and KDP can generate module text and an image from your book's ASIN. It is currently for the US marketplace and English, and KDP may limit how often you can use it each day (KDP AI Ready modules). It is free and a fine starting point. The difference is the source: it works from the live listing, so the book must be published first, where Inkfluence works from the whole manuscript and matches the images to your cover.

A designer makes sense for what neither tool does: a series look built across many books, custom illustration, or a brand that extends to your website and print. Whoever makes it, run the text through the checker first.

Before you submit: a ten-point A+ checklist

  1. Run every headline and body through the checker and clear every red mark.
  2. Decide on each amber mark: story language can stay, a claim or sales line goes.
  3. Count your quotes: four at most, each from a known publication or public figure, each attributed.
  4. Check any award is from the last two years and named exactly.
  5. Write alt text for every image, describing what is in the picture.
  6. Check each image is JPG or PNG, RGB, under 2 MB, at least 72 dpi, and not the cover again.
  7. View every image at phone size; remove any words inside it that are hard to read.
  8. Make sure nothing looks like an Amazon button or badge.
  9. Build a separate version for each marketplace, in that marketplace's language.
  10. Submit, and allow up to eight business days before it shows on the page.

Then finish the rest of the page: categories, keywords and a price that sits in the 70% band (the royalty calculator shows what each price pays, and KDP's royalty page has the bands). If your book used AI, answer KDP's questions honestly: our AI disclosure guide and the 2026 policy breakdown explain what to tick. The full publishing sequence is in self-publishing on Amazon KDP and the broader self-publishing guide.

Frequently asked questions

What are Amazon's A+ Content guidelines for KDP books?

They are the rules KDP applies before A+ Content goes live. No prices, discounts or buying language ("buy now", "add to cart", "free", "bonus"); no customer reviews; nothing time-sensitive ("now", "new", "latest", holidays, Kindle Unlimited); no links, contact details or QR codes; no guarantees; no comparisons except with your own books. Up to four attributed quotes from well-known sources, no awards older than two years, and health claims need substantiation. Spell out numbers under ten, use serial commas, avoid all capitals, and give every image alt text.

Why was my A+ Content rejected?

Usually one of a handful of patterns: a sales line copied from an ad or the description ("buy now", a price, "free in Kindle Unlimited"), launch wording such as "new release", star ratings or reader quotes, a health claim, an old award, a website or QR code, a comparison with another author, or an image that is CMYK, too large, blurry or unreadable on a phone. The checker on this page finds the wording problems; check images against the file rules.

What words are not allowed in Amazon A+ Content?

KDP's guidelines name "buy now", "add to cart", "affordable", "bonus" and "free" as purchase-directing words, and "now", "new", "latest" and "on sale" as time-sensitive ones. The checker on this page looks for those and for related phrases such as "order your copy", "five stars", "money back" and "#1 bestseller".

Can I mention Kindle Unlimited or a sale in A+ Content?

No. KDP lists Kindle Unlimited mentions and "on sale" among the time-sensitive things to leave out of A+ Content. Enrolment and promotions change, and the module stays on the page long after. Shoppers see Kindle Unlimited availability and the current price elsewhere on the page anyway.

Can I include reviews, quotes or endorsements?

Customer reviews, including star ratings and reader comments, are not allowed. Quotes are allowed with limits: up to four, only from well-known publications or public figures, and each one attributed. A comment from an ordinary reader counts as a review, even if you put it in quotation marks.

Can I say my book is a bestseller or won an award?

An award is allowed only if it is from the last two years; older awards are not. Name it exactly and include the year. Bestseller and "#1" lines describe a ranking that changes by the hour, so they date quickly; Inkfluence's A+ generator removes them, and we suggest you leave them out too.

How long does A+ Content take to be approved?

KDP says content that follows the guidelines appears within eight business days. A+ is created separately for each marketplace, so a module in the US store does not appear in the UK or German store until you build and submit it there too.

Is this A+ Content checker free, and is my text stored?

It is free and needs no sign-up. The checker runs in your browser: your text is not sent to Inkfluence or anywhere else, and nothing is saved when you close the page.

Can Inkfluence write A+ Content that follows these rules for me?

Yes. On the Publish page, step 7 of the Amazon listing kit, "Make my A+ Content", writes the text for three standard modules from your finished book and makes five images in the style of your cover, sized for each module. Prices, buying words, reviews, time-sensitive words and links are rewritten out, numbers under ten are spelled out and every image gets alt text. It takes about a minute and works before your book is live on Amazon. It needs a paid plan or a credit pack.

A+ Content that passes, made from your book

Three modules of text written to KDP's rules, five images in the style of your cover at the recommended sizes, alt text for every image, and a download that says where each piece goes.

Related tools and guides

Sources

All KDP pages read on 10 October 2026. KDP updates its help pages without notice; if a rule here disagrees with KDP, KDP wins.