1 Hour Selling Wisdom

You need one clear offer, one link, one way to take payment, and someone responsible for checking the numbers. If you sell a $15 workout plan, your map may show: short video → workout page → payment page → weekly sales count.

Draw the Map in 10 Minutes

• Minute 1-2: Write your offer at the top. Write one price, such as “$15 workout plan.” Checkpoint: a child can tell what is being sold in five seconds.

• Minute 3-4: Draw the Show box. Add one place people will see it, such as Instagram or a website search page. Checkpoint: write the exact post or link you will use.

• Minute 5-6: Draw the Explain box. Add three details: what it is, who it helps, and what it costs. Checkpoint: circle the button that says “Buy now” or “Order.”

• Minute 7-8: Draw the Buy box. Test the link and payment page. Checkpoint: reach the payment screen without getting lost.

• Minute 9-10: Draw the Check box. Write three numbers: visitors, buyers, and sales. Checkpoint: choose one person to check them every Monday.

Watch Outs: Do Not Build a Maze

• Don’t send people to five different links because they may get lost.

• Don’t hide the price because shoppers may leave.

• Don’t use a tiny or confusing button because people may not know what to press.

• Don’t draw arrows that point backward because the path should move toward buying.

• Don’t count likes as sales because a heart is not the same as a payment.

Know If Your Map Works

Check the map once each week. Write down how many people saw the offer, visited the offer page, and bought. Start with a simple target: 100 visitors and at least 3 buyers in one week. That is a 3 percent buying rate, meaning 3 out of 100 visitors paid.

If people visit but do not buy, fix the offer page or payment step. If nobody visits, improve the Show box. Now draw your map, color each box, and add arrows. Which box looks like the biggest playground problem?

End of chapter one. 4 more chapters in the full book.