Writing Real Estate Case Histories
Your Best Evidence May Already Be Sitting in a Closed Transaction Real estate professionals make claims about themselves every day. They describe themselves as experienced, responsive, strategic, knowledgeable, client-focused and skilled at negotiation. Those claims may be true,...
Chapters
- Introduction
- What a Real Estate Case History Really Is
- Choosing a Case Worth Writing About
- Report First. Write Second.
- Interviewing for the Story
- Writing the Case From Beginning to End
- Credibility, Privacy and Restraint
- Turning the Case Into a Business Asset
- + 1 more
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