Edward Wijnen

Edward is a Growth Architect who helps innovative software and deep-tech scale-ups build predictable commercial engines. Having led revenue architecture and enterprise sales for complex data infrastructure, advanced manufacturing, and engineering platforms, Edward speaks the language of technical founders. He approaches growth not as an art form, but as a systems-engineering challenge—giving PhDs, scientists, and elite engineers the data-driven frameworks and leading indicators they need

Published work

Signals Over Noise

Business 5 chapters 10,395 words ~42 min read 47 reads

Deep-tech commercialization metrics beyond SaaS vanity indicators

Chapters

1. Why SaaS Metrics Fail Deep Tech
2. Mapping TRL to CRL for Growth
3. Measuring Pilot Purgatory Health
4. Forecasting with the Multi-Stakeholder Funnel
5. Building a VC-Ready Growth Dashboard

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