Wendell Otto Ed.D CMPC

Dr. Wendell Otto is a Certified Mental Performance Consultant (CMPC) and instructor in the Sport and Performance Psychology program at the University of Western States. A former assistant professor and long-time educator, he brings decades of coaching, teaching, and applied sport psychology experience to his work with athletes and performers. A Hall of Fame runner from George Fox University, Dr. Otto spent over 40 years in education while coaching track and field at the high school, collegiate,

Published work

The Practice Builder

Self-Help 28 chapters 50,404 words ~202 min read 51 reads

The Question That Changes Everything Alex had just finished his first paid consultation. An athlete's parent had asked about his fee for ongoing sessions. In that moment, with no pricing strategy, no market research, and no sense of his own value, Alex panicked. "Forty dollars an...

Chapters

1. Think Like a Business Owner
2. Discover Your Niche: You Can't Serve Everyone
3. Building a Foundation Before You Build a Business
4. Designing Your Business
5. Building Your Professional Identity
6. Building Your Referral Network
7. Becoming Visible: Marketing with Integrity
8. Pricing with Confidence: Creating Sustainable Value
9. + 20 more

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